This sounds like a problem but it really isn’t: it’s a non-issue. The numbers doesn’t matter. If 100 books comes out which sounds more manageable and they don’t fit the bookstore or the bookstore’s readers: it’s an easy call.

Books like all of pop culture should be heavily curated: let readers, bookstores and anybody else involved choose. Marketing for books is always gonna be hard because they require the hardest audience commitment.

It’s easy to listen to a 3 minute pop song…a movie is 2 hours tops and knowing the actors/directors makes it easy. Most people got time for music and can make time for movies…books start to thin out the herd.

Are lots of quality books and hard working authors gonna fall through the cracks? Yeah. But that happens all the time.

Which goes back to curators. May the best ones have a large platform and an influential distinct voice.

~ Sammmy Younan