#SetTheVCR: May 30-June 5, 2022

Assemble your Boys because the NBA Finals begin on the same day Orville is charting New Horizons. This is going to be an unforgettable #SetTheVCR week.

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#SetTheVCR: April 25 – May 1

Nothing Personal about this week’s #SetTheVCR; I can promise you Under The Banner of Heaven will be your new Crush.

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196 | Paul Kemp (Nike’s Big Bet)

My Summer Lair Chapter #196: Has Nike’s Big Bet Paid Off?

Welcome director Paul Kemp to My Summer Lair to discuss his running documentary Nike’s Big Bet.

In America you can check out Nike’s Big Bet on Peacock; it is 83 minutes.

In Canada the CBC Gem version is 44 minutes so I guess streaming is also “Big Bet.”

Remarkable documentaries are not like sports; there aren’t always clear winners and losers. Here’s Nike’s big bet:

“In 2001 Nike established the Oregon Project as a program to develop elite runners (and put Americans back on top…of course.). Running coach Alberto Salazar was in charge of the program and given free reign to employ his unorthodox tactics to deliver results. In 2019 despite never failing a drug test and his athletes never testing positive, he received a four-year doping ban from all coaching activities and the project immediately collapsed. So…what happened?”

Did Salazar’s “Just Do It” attitude and questionable practices push the limits of human performance and technology too far? And what is fair or even fair play in sports?

Malcolm Gladwell who appears in this documentary said: “It is so typical of the dysfunction of track and field that we will bring down the house on someone operating at the margins. You’re going to bring down the hammer on Alberto Salazar on something that is so complicated that I can’t even follow half the arguments against Alberto Salazar.”

Oh Boy. Shall we get into all this and more with director Paul Kemp who is an actual show runner. You’ll know what I mean as soon as you hit play.

Nike’s Big Bet @ WT F

Host Sammy Younan

Recorded: Monday November 8, 2021 at 1:00Pm EST

Morning Tea: Highly Questionable 2.0

New Day, New Sports Site.

Considering how Bill Simmons scored a $200 million deal with Spotify this is a solid big bet.

Dan Le Batard’s last day at ESPN was on Monday, January 4. Like a departing President the persistent question is…what’s next? Now we know.

New Day, New Sports Site.

Considering how Bill Simmons scored a $200 million deal with Spotify this is a solid big bet.

New Year:
“Same resolution, get the money
Ain’t where we’ve been, it’s where we gonna be.”

Yo: Read The Rest: Here.

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#SetTheVCR: July 19-25, 2020

Sammy Younan

Girth Radio Presents…

In a quirky sort of fate, my TV recommendations this week include a Phone Booth and a Kissing Booth. I’m not sure what that says about me but it says something about the tv offerings this week!

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The Decision: 10 Years Later

On July 8, 2010 ESPN handed LeBron an hour of prime time television. You don’t need a crystal ball to know where this is going…but it helps.

10 years later LeBron James’ Decision has been durably prophetic. He came into Jordan’s NBA house wearing 23 throwing chalk dust into the air and asked to be recognized as a king…in the absence of any significant championship achievements. Umm, yeah not gonna happen.

If an NBA player wants to leave one team for another team that’s great. Free agency has only been around since 1988; this isn’t some ABA afros era CBA clause. Free agency is a modern condition and fans and franchises are used to this turbulent process. And I mean it’s in the name agency means action or intervention, especially such as to produce a particular effect. Athlete empowerment via free agency is good for the NBA and for players and sometimes it’s good for the fans and franchises.

While a cozy narrative The Decision wasn’t athlete empowerment. This was narcissism and selfishness: a Twitter trailer of who we’d all become. Like the way, we justify douchebag Twitter behaviour in the name of justice or a taking moral stance. It’s never been about those things.

As a franchise player from Ohio LeBron could have overhauled the Cavs into a storied franchise on par with the Celtics, Lakers, and the Bulls. He could. He did not. The Last Dance opened and closed with young “hair Jordan” shortly after being drafted—expressing his vision to transform the moribund Bulls into a prime NBA destination. Six championships later Jordan succeeded; he fulfilled his goal and delivered on his destiny.

Michael Jordan did The Work. He could. He did.

Back then LeBron James overestimated his value and his contributions to the NBA and to pop culture. It’s the equivalent of Hanson thinking they’re on par with Prince or Bowie.

Currently, The Decision stands as an ancient media hieroglyph depicting unfulfilled promise; a rejection of potential; arrogance, and ultimately cowardice. It is a systematic failure on par with Apollo 13 (in spite of these failures like those undaunted astronauts LeBron was also able to “go home”).

Look when a president leaves the White House his reputation begins an earnest renovation and ultimately a restoration. He’s slowly classified as “he wasn’t that bad.” A lot of the bad is completely overlooked in favour of emphasizing the good. (W. Bush is currently going through this process and it’s so disturbing: dude started 2 endless wars. 2! There’s not a lot of good to rebut that.)

However no amount of time; no reputation renovation can salvage The Decision’s ongoing fallout. Universal criticism is warranted for LeBron James (and ESPN): past tense and present tense because that’s where we’re at and why we’re forced to acknowledge it 10 years later. We’ve seen what it has become.

The ultimate legacy of The Decision is that it helped LeBron perfect his infomercial executions cleverly deflecting away from his legion of failures on the basketball court. The Decision is LeBron’s version of Jordan’s “getting cut from his high school basketball team” mythology. The failure of that tv special made him better.

LeBron learned how to control his narrative; unable to win he instead learned how to spin. The primary problem with LeBron controlling the narrative is that he cannot (and should not) be trusted. The spectacle should solely be on the court not off the court: after all, it is called a court for a significant reason: you will be judged by how you play.

And leading up to The Decision LeBron James was found wanting; he was considered a failure. He had seven years in Cleveland yet he failed to deliver championships (plural) how could they be considered great years?

This isn’t even about being compared to Michael Jordan rather it is appreciating the one universal standard for all NBA franchise players. That standard is the same for Kobe Bryant, Kevin Durant, Steph Curry, etc. the onus and pressure is completely on them to deliver consistent greatness.

It’s no different than when Brad Pitt or Tom Hanks is signed to a movie…are there other actors in the film: sure. If the film becomes a box office failure is it those other actors’ fault? No, it’s the responsibility of Tom Hanks or Brad Pitt to deliver a box office hit. LeBron James had no hits when he left Cleveland to go to Miami. We’re not handing out cookies for self-esteem encouragement or valuing participation awards. One simple wonderful NBA standard—deliver consistent greatness—and it does not deviate from era to era.

The Decision’s cataclysmic failures include shifting narrative production from the mainstream media to the player.

(In the old days the mainstream media shaped the American agenda. The editors and producers dictated the issues. Having grown up with that—recognizing the valid potential for control—I have to say that’s a far better system than social media where there is no accountability or trust of any kind.)

Anytime somebody parrots the benign talking points “LeBron has never been in a scandal” or “he opened up I Promise a school for at risk kids” they’ve bought into the narrative that he has craftily been able to sell. We’ve deviated from on court success which is what should be driving marketing and fashioning the ultimate player narrative. NBA mythology is based on what you’re done, not who you are.

That’d be like memorializing Curry as a great NBA player because post-Warriors championship he refused to go to the White House as long as Trump is President. That’s not a thing. It’s not even cool.

Because it was so poorly executed; clearly not well thought-out or well-organized The Decision remains a cautionary tale in this era of outspoken athletes and having a platform. Having a platform is good; what is not good is issuing a terrible product no matter the stance.

Mediocrity is not inspiring. You gotta be good if not great at the gig. The best narrative is winning. Winning is timeless.

And so here we are 10 years later.

Photo Credit: The Cleveland Plain Dealer. (And if you can’t read the fine print above, it states, “Gone. 7 years in Cleveland. No rings.”)

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Listen to My Summer Lair @ W • T • F

#SetTheVCR: June 28-July 4, 2020

Sammy Younan

Girth Radio Presents…

Sports, Comedy and Comic Books…this week is packed with the good stuff.

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#SetTheVCR: June 14-20, 2020

Sammy Younan

Girth Radio Presents…

This week we look back so we can look ahead. Sweet: a little zen philosophy with your tv recommendations.

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#SetTheVCR: June 7-13, 2020

Sammy Younan

Girth Radio Presents…

Need some laughs? Here ya go! Need some TV recommendations? Here ya go! Need a third thing because these things come in threes even though I don’t have a third thing? Here ya go!

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#SetTheVCR: May 31-June 6, 2020

Sammy Younan

Girth Radio Presents…

This week is a struggle though the key is that the tv struggles not you. Self-care is a great way to love yourself today. If that fails well there’s a Brad Pitt movie where he takes off his shirt.

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