Over tea this morning I was reading how the US Military (DARPA) is experimenting with eliminating sleep from its solders but not like sleeplessness where you mentally breakdown and start seeing things. Their goal is to eliminate the need for sleep while keeping solders awake and fully alert, with all their faculties intact for 7 full days.

Madness.

Now knowing a number of military “advancements” trickle down to mainstream society (look at the Hummer, aside from rap videos did we really need that?) imagine if we could effectively eliminate sleep?

There’s been so many movies/books about insomnia and creepy sleeplessness breakdowns like The Machinist but I don’t think I’ve ever read/seen a “safe” not drug way about getting rid of sleep.

So then imagine being awake, in our hyper-connected ultra consumerist society for 7 full days, fully alert, all your mental faculties intact. More Madness.

That’d change how you work, how you engage companies as a consumer…everything.

Now let’s up it. I dunno how scientific this is but roll with me on this.

Let’s say there’s a franchise of satellites in space who extend these huge metal surfaces and basically they reflect the Sunlight so they would eliminate night time. And I’m not talking like Alaska which is sunlight for 23 hours or whatever. The satellites would constantly reflect Sunlight onto New York City or Toronto, like a major city without night time.

It’d be Sunny 24/7 in New York City. And now New York City’s 8 million people are fully awake for 7 full days with no night time. Eventually you’d have an entire generation of kids who’ve never experienced night time, or the stars or properly seen the moon.

Yo…It Begins…

There’s no story here but that’s a fresh backdrop…potential for a real Twilight Zone cautionary tale.

That’s all I have.

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