My weekly collection of new and notable books for your pop culture pleasure and edification: #ReadMoreTweetLess.

Shut Up & Listen!: Hard Business Truths that Will Help You Succeed by Tilman Fertitta (HarperCollins; Business on sale September 17, 2019): The owner of the Houston Rockets Tilman Fertitta shares his tips for empire building…for real. He uses the word empire! So cool. Success is easy…building an empire…now that’s damn impressive. (Also? Rockets are not making the  Western Conference Finals this year!) #NewBookAlert for October 28, 2019.

Treat every single customer like they're the only one. Without customers, you'll cease to exist. #ShutUpAndListen
Learn why customers are so important to me in my new book: https://t.co/3Q5OvnqeJJ pic.twitter.com/8iW6hwCjYX

— Tilman Fertitta (@TilmanJFertitta) September 25, 2019

Targeted: My Inside Story of Cambridge Analytica and How Trump and Facebook Broke Democracy by Brittany Kaiser (HarperCollins; on sale November 14, 2019): So looking forward to this book. We’re gonna waste so much time and energy talking about the “Facebook problem.” We don’t have a Facebook problem: we have a stupid problem…a poor education problem. But sure let’s talk about Facebook: that’ll solve everything right? #NewBookAlert for October 29, 2019.

When data surpasses the value of oil, you become the commodity and you are up for sale.
Read Brittany Kaiser's explosive inside story of how #CambridgeAnalytica and #Facebook broke democracy. #TheGreatHack pic.twitter.com/SqkKa8R3J4

— HarperCollinsUK (@HarperCollinsUK) October 22, 2019

Think. Do. Say: How To Seize Attention & Build Trust In A Busy, Busy World by Ron Tite (Page Two Press; Business on sale October 8, 2019): If I don’t trust you I won’t listen to you: Twitter in a nutshell. Thankfully Ron Tite’s Think Do Say offers insight into the mistrust quandary. #NewBookAlert for October 30, 2019.

(Full disclosure, I may be a bit biased because I consider the author a friend but…)
What a great book @rontite's #ThinkDoSay is. Listened to it on the drive to the Manitoulin last night. Refreshing examples and actionable points.
(Timely, I might say)https://t.co/DRev0JOdlD pic.twitter.com/0DCzRJQsca

— Gregg Tilston??????????????????????????????????????????????????????????? (@greggtilston) October 22, 2019

Hitler: A Global Biography by Brendan Simms (Basic Books; History on sale October 1, 2019): A revisionist biography of Hitler. Which means if you can remember him and/or WWII time travelers have failed. Again. #NewBookAlert for October 31, 2019.

? Happy #pubday to the latest from prize-winning historian Brendan Simms! ?

HITLER is a powerfully argued and utterly definitive account of a murderous tyrant we thought we understood.https://t.co/Dpn7S1Z8Zg#bookbirthday #NewReleaseTuesday pic.twitter.com/QZbjHiMOMv

— Basic Books (@BasicBooks) October 1, 2019

Antisocial: Online Extremists, Techno-Utopians, and the Hijacking of the American Conversation by Andrew Marantz (Viking Press; Common Sense on sale October 8, 2019): A cursory review of Twitter quickly reveals (and worse confirms!) while we may be out of ideas and leadership we’re clearly not out of lousy narratives. How did it get so bad? #NewBookAlert for November 1, 2019.

In a degraded media ecosystem, even the most mediocre trolls can propagate elaborate (and wholly asinine) alt-right conspiracy theories, and Andrew Marantz has written an excellent book showing how we got here https://t.co/CC8X4iqzvM

— Jennifer Szalai (@jenszalai) October 7, 2019

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Also published on Medium.