Illuminated Chronicles: Kobe….Don’t Love me. Hate me.

This Wednesday Kobe will play his final NBA game. No other player since Jordan has defined Sinatra’s My Way:
And now, the end is near
And so I face the final curtain
My friend, I’ll say it clear
I’ll state my case, of which I’m certain
I’ve lived a life that’s full
I traveled each and every highway
And more, much more than this, I did it my way

His final Nike commercial as a NBA player…as a Los Angeles Laker…once again distills Kobe’s prosperous philosophy and vicious work ethic. I fully dedicate this ad to Dwight Howard and LeBeron James:

This isn’t about being nice.
It isn’t about being liked.
It isn’t even about feeding off the hate.
In business and in basketball…in the business of basketball to commit to greatness means consistently operating on a such a high level that is difficult for others to achieve. Achieve? It is difficult for them to imagine.

We are all capable of greatness: it sounds cheezy it sounds encouraging it sounds silly it sounds like the truth.

Yet along “our way” we’ve chosen to accept the harmful messages we get from teachers, from parents…from friends. We compromise and we settle in all kinds of little ways. We push back when people see something special in us; we diminish our own value far more quickly than others do.

This commercial is gloriously unapologetic. And if you want to be great…if you want to do things “my way” knowing how it all ends this is how you start.


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Ziggy Was Here January 8, 1947 – January 10, 2016

Also published on Medium.

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