Hypebot writer Clyde Smith wants to know if you’re enticed by the NewMusic Ten premise:

NewMusic Ten: Anti-iTunes Pop-Up Shop

I would have included NewMusic Ten in an earlier music discovery roundup, but I mistakenly thought it was a service offering music bundling. But that’s on me cause I should have realized from the press release that “online music’s first ever pop up shop” is the “anti-iTunes coupled with eHarmony.”

NewMusic Ten offers a monthly selection of an album or EP from each of 10 artists. At the end of the month, everything is erased including comments and a new batch is introduced. And, before too awfully long, the whole thing will be gone because it’s “designed with obsolescence in mind.” Enticed?

Source:

The estimable Alan Cross has posted a blog about NewMusic Ten. So cool!

Alan writes: “NewMusic Ten aims to encourage people to linger on this music and perhaps savour it for a while before the ADD kicks in again.”

Yup. He gets it. You can read the rest of his post.

As for NewMusic Ten you can see that HERE.

Part of the process of building The SampleBank is listening. Listening to bands and fans and people who work at record companies. One of the common struggles is discovery.

Sure word of mouth is great for sharing new music but…how does that get started? We live in an era of music abundance and while the internet has been great in offering musicians myriad methods of distribution we still require opportunity generators for discovery.

Enter NewMusic Ten!

NewMusic Ten is online music’s first ever pop up shop.

In real life in retail pop shops literally spring up everywhere. Sometimes for 2 weeks…sometimes for a month. I am transferring pop up shop principles to an online music store.

Music fans have 1 month to explore 10 Artists offering 1 album/ep each.

That’s it. 1 month! On midnight February 29 the site will be erased and another 10 Artists will be uploaded.

It is a pop up shop so please, don’t expect it to last. Here today…gone, well I’m not sure. Let’s have some fun with this.

Go, discover new music, encourage the artists…there is no sign up. I’m not collecting any information nor do I want it. Leave comments, vote, explore and share. It’s your world, your store…let’s now build a great soundtrack.

Who are the first 10? We got a ukulele player from NYC, a Scottish rock band, hip hop from Chicago and more!

You can see it here: http://www.newmusicten

The twitter account is @thesamplebank and hashtag is #NewMusicTen. (Yes the twitter is confusing but again pop up shop people so no point in getting a temporary twitter!)

Questions?