As children our journey imitates human evolution: we start out drawing on walls.

It’s one of our first artistic risks crushed by an ardent no. If we can successfully maintain our Artistic impulses through the limited faculties of education and many more nos we arrive to eventually professionally begin…writing on walls.

Only this time wall writing is consider advertising. As the Font Men in this documentary short confirm a font isn’t alive until it “joins the culture.”

In 6 minutes this sublime documentary short explores Hoefler & Frere-Jones a distinguished type foundry with classy clients including The New York Times and Nike. Like a magician on Fox they reveal several font designing secrets.

Save yourself the Art School tuition, make tea and relish this short.

“Typography is the craft of endowing human language with a durable visual form.”
Robert Bringhurst, The Elements of Typographic Style