My Summer Lair Chapter #100: Remember Run-D.M.C.’s huge old school hit My Adidas?

At the time that was a novel way to promote the shoes and the 3 Stripes Brand. Cut to today and companies and design agencies like Jam3 use augmented reality (think Pokémon GO but for sneakers) at non-traditional retail settings like ComplexCon.

The first half of my conversation with producer Michael Dobell explores how his agency Jam3 partners with companies like adidas to tell stories and provide fantastic experiences for sneakerheads.

It is a unique collaboration-slash-smoothie of consumers, corporations and technology. We spoke at the Interior Design Show which is why our time was limited but thankfully Michael agreed for a follow up interview: this stuff is so fascinating I want to get deeper into it.

For the second half I visited Michael at Jam3 and after I got the sweet tour he and I elaborated on themes from our Interior Design show conversation: from delicious chicken wings to their latest work with Postmates (it’s a robot that brings you food! The future isn’t just incredible…it’s delicious!)

Michael Dobell @ W • T • F

Photography by Chlöe Forsyth (who gave me an outstanding Jam3 tour) & Sammy Younan

Friday January 18, 2019 at 10:00am at the Interior Design Show & Monday February 4, 2019 at 1:30pm at Jam3

We’ve lived through the East Coast-West Coast rivalry, the Cola Wars, a couple of battles for Late Night and now it appears in 2016 we’re in the early stages of The Sneaker Wars: adidas vs Nike. Which for the most part has been a cold war:

In 1925 Al Capone at 26 became the new Boss of a sprawling criminal network. At the height of his seven year mob-reign Capone seemed untouchable. Keyword: seemed. A lot can happen between today and tomorrow.

As a modern Eliot Ness adidas’ is facing their untouchable Al Capone in Nike. Nike is…well, Nike and they own about half of the market share of fresh kicks. adidas is facing a daunting task: Nike seems untouchable.

Today’s Sunshine made me long to live in those recent Awesome Adidas ads Celebrating The Street.

Beautiful People Having A Beautiful Time.

Think tonight we’ll all have to go out dancin.

Gentlemen gather your cigars & Lovers.