My weekly collection of new and notable books for your pop culture pleasure and edification: #ReadMoreTweetLess.

Yeti: The Ecology of a Mystery by Daniel C. Taylor (Oxford University Press; Nonfiction on sale October 30, 2017): The Ecology of a Mystery explains the mystery of the Yeti or Abominable Snowman. hmmm: fascinating: I want to believe. Evolution am I right? #NewBookAlert for April 2, 2018.

Find the truth behind the mystery of Himalayan Yeti. Know more at: https://t.co/m6XRTdsGRJ #Yeti #Bigfoot #Himalaya #Mystery pic.twitter.com/dgjEBRiYNU

— Daniel C. Taylor (@DCTaylor9) August 24, 2017

Neruda: The Poet’s Calling by Mark Eisner (Ecco; Biography on sale March 27): I Love Poems and I dig biographies so this is perfect for me. Pablo’s Poetics is powerful. An excellent recommendation for National Poetry Month. #NewBookAlert for April 3, 2018.

"Bring all your old buried sorrows to the cup of this new life."
– Pablo Neruda (poet)
The Poet's Calling, Mark Eisner's (@eizmarcos) new biography on Pablo Neruda, is set for release on March 27th. Already getting great reviews. Pre-order your copy here: https://t.co/UqqshTKEoA pic.twitter.com/qCtzoEnPhF

— Bob Rich (@WritingRobert1) March 24, 2018

Redemption: Martin Luther King Jr.’s Last 31 Hours by Joseph Rosenbloom (Beacon Press; Nonfiction on sale March 27): The Mountaintop Speech. Man…that’s how you go out. #NewBookAlert for April 4, 2018.

Redemption: Martin Luther King Jr.'s Last 31 Hours
by Joseph Rosenbloom (Author) https://t.co/Zj7DwDzf2M pic.twitter.com/X3cu7d6KUw

— BrassWeb (@BrassWeb) April 4, 2018

Hokusai Pop-ups by Courtney Watson McCarthy (Thames & Hudson; Pop Up on sale November 3, 2016): This Hokusai Pop Ups book is making…waves! #NewBookAlert for April 5, 2018.

See 'The Great Wave' like never before! 'Hokusai Pop Ups' features meticulously crafted pop-ups of some of the most famous works by the Japanese master -> https://t.co/q9EGbY3Lyi pic.twitter.com/xeIiqKQqGX

— Thames & Hudson (@thamesandhudson) February 27, 2018

Iconic Advantage®: Don’t Chase the New, Innovate the Old by Soon Yu with Dave Birss (Savio Republic; Design on sale February 6): Just in time for FITC Toronto: Iconic Advantage. The subtitle is fresh: Don’t Chase the New, Innovate the Old. Word! #NewBookAlert for April 6, 2018.

Stevo's Business Book of the Week: Iconic Advantage by @SoonSpeaks and @DaveBirss @SavioPub, $25.00 – Don’t just chase the new – Innovate the old. #stevosbusinessbook #innovation #business #marketing https://t.co/jpqAqS0Jz7 pic.twitter.com/VtIDRkXrw1

— Steve Brock (@Stevo4747) February 18, 2018

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