My weekly collection of new and notable books for your pop culture pleasure and edification: #ReadMoreTweetLess.

Tanking to the Top: The Philadelphia 76ers and the Most Audacious Process in the History of Professional Sports by Yaron Weitzman (Grand Central Publishing; NBA on sale March 17, 2020): Often we turn to sports for inspiration and ruthless battles to be #1! But what if a team decided to not be the best and instead race to the bottom? From Bleacher Report writer Yaron Weitzman this is Tanking To The Top the (sad?) story of the Sixers. So hype to get into this; I don’t buy the Process at all. If you ain’t a winner…what does that make you? #NewBookAlert for April 6, 2020.

My book on the Sixers/The Process, TANKING TO THE TOP, is out today. Probably not ot ideal timing but, hey, we've all got lots of time on our hands now, right???

It's available wherever books are sold. https://t.co/FgCwi3xGbX

— Yaron Weitzman (@YaronWeitzman) March 17, 2020

The Sword and the Shield: The Revolutionary Lives of Malcolm X and Martin Luther King Jr. by Peniel E. Joseph (Basic Books; on sale March 31, 2020): Peniel Joseph’s The Sword And The Shield valiantly battles the lazy reduction we often succumb to with famous and polarizing individuals. Think Bigger: Malcolm X and Martin Luther King did. #NewBookAlert for April 7, 2020.

New at LQ: An excerpt from @PenielJoseph’s “The Sword and the Shield: The Revolutionary Lives of Malcolm X and Martin Luther King Jr.”, available now from @BasicBooks. https://t.co/yFJeCjg9S5 pic.twitter.com/TR3VxSHcyj

— Lapham’s Quarterly (@laphamsquart) April 6, 2020

Pencils You Should Know: A History of Ultimate Writing Utensil in 75 Anecdotes by Caroline Weaver (Chronicle Books; Creativity on sale February 4, 2020): Remember that Seinfeld episode about the Space Pen? “It writes upside down!!” Well, initially Americans and Russians used pencils in space. They write upside down! By Caroline Weaver and from Chronicle Books say hello: this is Pencils You Should Know. #NewBookAlert for April 8, 2020.

Pencils You Should Know traces the evolution of pencils over time and across the globe. From the humble, handcrafted pencil of the 19th century to the novelty writing implement of the 1990s, each object in this book tells a different story. https://t.co/PwvBtZbVjR pic.twitter.com/T5gysajmT2

— Chronicle Books (@ChronicleBooks) February 12, 2020

The Hot Hand: The Mystery and Science of Streaks by Ben Cohen (Custom House; NBA on sale March 10, 2020): Is there such a thing as being in the zone? Can someone have a “hot hand?” Or is it simply a case of seeing patterns in randomness? Those and many other pertinent questions inform Ben Cohen’s The Hot Hand. I like that: tell me upfront what questions prompted the book you wrote so I can follow your path. Often questions have more value than the answers. #NewBookAlert for April 9, 2020.

Happy on sale day to one of our all-time favorite projects, @bzcohen's The Hot Hand, a brilliant investigation into the existence (or not) of streaks, from @StephenCurry30 to the stock market to Shakespeare. ???????????? pic.twitter.com/2BfTyNnpHI

— customhousebks (@customhousebks) March 10, 2020

The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time by Jim McKelvey (University Press of Kentucky; Business on sale March 10, 2019): It’s Hip To Be Square. Square’s cofounder has written The Innovation Stack a sensible business book. The book back description says: “It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems–one crazy idea at a time.” #NewBookAlert for April 10, 2020.

In this excerpt of The #InnovationStack, I discuss moments of wow. These subtle, yet memorable experiences teach us new things. E.g., Square's reader was kept small and slightly difficult to use on purpose in order to make the user pay more attention. https://t.co/UtLnjOnfZA

— Jim McKelvey (@2000F) March 10, 2020

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